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HTC will streamline its smartphone lineup for 2017

17 February 2017

If you aren't sold on virtual reality, mobile VR is an affordable way to try it out and HTC could offer a more impressive alternative to the Gear VR.

'We have a good plan in terms of combining mobility with VR, ' claimed HTC's global sales president Chia-lin Chang during an interview with CNET at the launch of a new smartphone.

During a launch event for the U Ultra, HTC announced that it will also be developing a mobile VR headset for its newest smartphone.

HTC made its mark in the VR market with the introduction of the HTC Vive a year ago, which is a higher-end product compared to Samsung's Gear VR and Google's Daydream View. The latest announcement most clearly underlines HTC's transition into a VR-oriented company, especially as its core smartphone business continues to struggle.

HTC has seen some success with its HTC Vive headset, which reportedly outsold the competing Oculus Rift during the holiday season.

In spite of the outstanding performances, however, the HTC Vive sales were overtaken by Samsung with its Gear VR in 2016.

Although HTC is keeping the key details under wraps for the time being, Chang said the device will be launching in 2017.

Speculating about what HTC's mobile virtual reality solution might be like, we can assume from its mention of U Ultra support that it will still use the phone itself as the VR display.

So brainstorming a bit here, does that mean we're not slapping a phone into a headset at all, or will we do the phone-to-headset thing, but add on something extra to make the experience more powerful?

Last week though, the company revealed its revenue for January was down 28 percent on its 2016 number, reporting NT$4.7 billion in 2017 compared to NT$6.5 billion a year prior.

HTC will streamline its smartphone lineup for 2017